I`d go with healthcare recruiting.
Insurance offers two problems, in my opinion. The first is fundamental.
When you buy insurance, you`re gambling that you are going to have a
catastrophic failure in your life. The insurance company is betting
you`ll succeed and have no problems whatsoever. The logic is that
you`re initializing a life that you already believe is going to fail.
People are starting to get this, and are taking another look at "living
by the failure credo."
Secondly, insurance to many people in a difficult financial situation
is considered a luxury. It`s sold on a fear-based methodology,
regardless of the pitch leaning toward comfort and security. It begins
with an assumption of fear and terror. Even so, when times are tough,
insurance against even tougher times drops in the priority list.
Witness the increasing number of people without health insurance.
But the healthcare industry is being slammed. With malpractice costs
skyrocketing, and the spectre of so-called universal healthcare (aka
socialized medicine), physicians are making choices about leaving the
business. With the physicians goes the entire healthcare industry.
Nursing is as bad as academia, where the "old guard" doesn`t want to
lose power to the younger, more educated, and more modern upstarts. The
threat of losing one`s license over alleged malfeasance rests on a
"guitly until proven innocent" premise.
Nobody wants to take the increasing risks of being ruined in todays
lawsuit-happy society, so people are opting out of healthcare. Yet
people continue to get sick. The aging Baby Boom population is well
understood as putting more pressure on healthcare. It isn`t a luxury,
we have to have healthcare professionals.
Putting the two side by side, I`d argue that the insurance industry is
going to eventually end up in the hands of gigantic conglomerates. But
the healthcare recruiting industry is going to rest in the hands of
excellent and persuasive sales people---individuals.