In my opinion, we should all stop our pre-occupation with Google. Indexing, page rank, latest algorithm guesses, latest changes to Google Analytics, major (deep) crawl frequency, blah blah blah.
Let`s face it. Google has gotten too big for its britches, and it`s time we all focused our attention on non-Google events; e.g., the near-future offerings of MSN and Yahoo!. More competition among SEs that deliver optimally relevant search results and quality advertising options is a good thing, and soon Yahoo! and MSN will be delivering. Increased ad revenue will allow Yahoo! and MSN to buy the gazillion servers it takes to match Google`s crawl efficiency, indexing rate, and user-desired relevancy of search results.
In terms of practicing what I preach, I have deleted Google Analytics tracking scripts from all of my sites (my sites` traffic is none of Google`s business), I have canceled my Adwords accounts (never produced any meaningful traffic or conversions anyway), I have canceled my Adsense program (many site users said the ads were an annoying distraction from the otherwise valuable content I provide), and as a final hurrah, I canceled my GMail account this morning. I will still use Google Webmaster Tools because they are useful, but that`s my last and final tie to Google.
Without question, Google remains the SE giant. No argument there. But by catering to the giant, in an unthinking and almost compulsive way, we assure the giant`s continuing status and tenure. For the love of God people, let`s wake up. Let`s introduce some competition. Let`s have a greater say in how the internet operates. Let`s push for greater transparency. Let`s push for greater clarity. Let`s push for true relevance.
If you agree with my call to action, the single most important thing we can do is to stop putting Google on a pedastal. The second most important thing we can do is to start paying attention to and supporting Google alternatives. Power corrupts, and absolute power corrupts absolutely. Let`s not let Google become absolutely corrupted at our expense.