I`m glad to be here. I see a lot of great feedback on some start-up ideas so I thought I`d post my idea here as well.
I`d like to launch a type of tryvertising concept that would connect denim jean brands with the women who buy them. The idea is that denim brands spend thousands of dollars or more in advertising and marketing trying to reach their target market and build better brand loyalty. But why not use that budget on a more real and direct concept to communicate with this market? If there was a way to connect and communicate with this market and get honest, raw and experience-based feedback, the denim brands could improve, change or even penetrate new un-tapped marekts like never before.
My concept is an online solution that is built on a large network of women who register with us to receive free or deeply discounted designer jeans to try, keep and then come back to our website to report their experiences on our forum from their everyday lives, the good, the bad and in some cases the ugly. And for the denim brands they too can join our forums and interact with the ladies.
I`ve researched this idea some and there are some luxury brands doing this already, so I know with the right approach this could work.
So I know in order to even get it going, I`ll need a large network of women who show a genuine interest, and then I`ll need to approach denim brands with the idea. I`d like any feedback on this idea that you all may have. It`s still very much in its infancy, but we do have a `un-official` website live, just so we can start to grow our network. Feel free to visit the site also and lend your feedback.
I look forward to any advice or opinions.
My Denim Fling `un-official` website
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My Denim Fling
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