Congrats on getting out there and launching your website. Just showing up and putting yourself out there is half the battle :)
I think before you get to the PR stage you might want to consider adding a little more `personal` punch to your web site. It is one thing to get people to visit your site, but another to keep them interested. People who know of your company will most likely read through, people who are surfing all around the web need something to keep them on the site and intrigued.
My suggestions and ideas:
DD-I can be a little aggressive at times, so please don`t take them personally sometimes I can be a , but not intentionally. It has taken me the development and redevelopment of 4 websites over the past 18 months to finally `get it` and start getting traffic and ranked by the search engines so I am just sharing some of the things that made a major difference with my online marketing presence.
1. As you are a Word Smith, I think you are going to really need a strong home page with a wee bit more personal touch to get the reader to continue reading. Never mind fancy graphics or any of that. Think of the online world is not much different than the offline world and life on a day to day basis in your shop. So write your pages on your website the same as if you were talking to one of your long time customers.
2. As your focus seems to be in the small business space offer some fun start up packages for small businesses. Think of challenges they run into with their business and think of some cute or witty names and include whatever in it. Whether it is editorial services for articles or websites, ghostwriting services or a monthly maintenance package that is potluck and includes so many hours of service per month. Think of things that aren`t really out there in the small business space but are needed. Ask your customers for ideas or think of the things people commonly ask you to do for them. Use your paypal to add a free shopping cart (no programming exp needed). Let people buy packages directly from your site.
3. Add testimonials on the front page from your satistified customers. Tell your customers if they provide you with a testimonial you will mention their company website address and put it on your home page.
4. Red text on right side is a bit difficult to read from my laptop. Don`t know if it is font style, size, color or all
5. On your website somewhere you should at least put your photo somewhere on there, makes it more personable.
That`s all my suggestions for now...if I think of anything else I will keep you posted. Feel free to visit my website and take any ideas you like if you want to see `examples` of how I use some of the recommendations above.
Congrats again and Good Luck with everything.
Love and Laughter,