I`m glad you like the 7 Steps. And Congrats! It sounds like you are well on your way.
To start, you might want to call the various charities and make a verbal connection first. Introduce yourself and tell them that you will send more information. Then, send out your packets and do the appropriate follow-up.
Perhaps you can work directly with the charities to develop unique story ideas for the press?
Also, on your website, be sure to focus on the benefits and not the features. Maybe you can share some personal stories about the people you will be helping? Everyone likes a good "before and after" story.
Just a few thoughts...
CEO, Rembrandt Communications®, LLC
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