Hope to get a bit of advice. My wife and I have recently acquired a distributorship for a medical alert device. Many people know this in the generic name as "lifeline". Nevertheless, our company will distribute a competitors product in the pacific northwest. Unfortunately, the national affiliate does not supply marketing support other than basic materials.
We will look to direct solicitation with physicians and retirement homes, limited direct mail and ValPak for our limited marketing. We also would like to drive potential customers/family members to our website. Here is the rub. I had a friend set-up a basic site for us (my 3 year old daughter is more proficient in the web/computers than I am). How do we apply to search engines? Is there a cost? How about links to other "retirement" types of sites. Naturally we are on a budget.
I suppose the question is: "What did you all do when you first put up your site and how did you go about doing it to get people to the site?"
Thank you for your input.