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The image thing is a non-issue at this point - the whole page is a graphic because this is a very early draft mockup. That being said, there are many ways to use CSS to replace text with an image that makes it SEO-friendly. If you`re interested, try Googling "Fahrner Image Replacement", "Phark Image Replacement", or "Gilder/Levin Image Replacement".
Here`s some ideas (free) for the landing page content (keep or toss).
I`m biasing it toward "parenting skills, child psychology, pediatric
psychology, better parenting, raising kids," and stuff like that.
Ignore your kids and they`ll go away!---Learning better parenting skills
Experts tell us that we do better when we get approval. Pediatric psychologists speak of reward systems and positive reinforcement. Politicians know that people vote for something more than voting against something.
Children, more than any of us, need and want approval. They also need discipline, but rewards are better. Rewards last longer in memory, and create something to reach for. A child will work a lot harder to figure out how to get into a candy jar, than trying to avoid punishment.
"I love you" isn`t enough---Actions speak louder than words.
Everyone loves their kids! We say so all the time, telling them as they walk out the door, or tucking them in at night. But children need more than words. Remember, they`re still learning the language!
Basic character traits are usually formed in the first 6 years. Pediatric psychologists and educators understand that building a good foundation is part of raising happy children. Show your child they`ve done something great!
Give your kids a reward for characater traits. Create incentives for good behavior. It may seem like bribery, but as parents have know for years, bribes work!
Experts tell us that we do better when we get approval. Pediatric psychologists speak of reward systems and positive reinforcement. Politicians know that people vote for something more than voting against something.
Children, more than any of us, need and want approval. They also need discipline, but rewards are better. Rewards last longer in memory, and create something to reach for. A child will work a lot harder to figure out how to get into a candy jar, than trying to avoid punishment.
"I love you" isn`t enough---Actions speak louder than words.
Everyone loves their kids! We say so all the time, telling them as they walk out the door, or tucking them in at night. But children need more than words. Remember, they`re still learning the language!
Basic character traits are usually formed in the first 6 years. Pediatric psychologists and educators understand that building a good foundation is part of raising happy children. Show your child they`ve done something great!
Give your kids a reward for characater traits. Create incentives for good behavior. It may seem like bribery, but as parents have know for years, bribes work!
Wow, thanks for taking the time and sharing. I`ve had 30 prototypes out for 3 years now with families and one consistent message I hear from them is that they really appreciate how TAS has grown with their kids. They are simply able to change the rewards, as their childs currency changes. So, the longevity of the product is huge for parents. So maybe, it`s "the kids reward system that grows with your child." I also like the phrase I`ve used in some marketing pieces and that is "someone noticed what was right with me today." At the end of the day, that`s really what this product does is help parents to recognize & respond to the "good stuff" so the child knows instantly what behaviors to continue. Thanks again, Diana
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Are you a parent or have friends that are parents? Tell them about The Appreciation Station... the most innovative system to help parents be the best they can be through positive discipline. When you notice what`s right as opposed to what`s wrong, you begin to see dramatic results in your household.
So maybe, it`s "the kids reward system that grows with your child."
I also like the phrase I`ve used in some marketing pieces and that is "someone noticed what was right with me today."
I also like the phrase I`ve used in some marketing pieces and that is "someone noticed what was right with me today."
The top one doesn`t excite me all that much. Kinda blah.
But that second one...noticing what`s "right with me," THAT`s a jewel. In fact, it sums up the entire psychological end almost perfectly! You have to use that...somewhere in your overall branding. It`s perfect! :-D
The image thing is a non-issue at this point - the
whole page is a graphic because this is a very early draft mockup......
Yah, I think everyone gets that this isn`t even organized yet. :-D That`s what makes this very interesting. I don`t know that we`ve ever intentionally invited the SuN community into the development phase of a Web site from the ground up.
I was only concerned about that main headline. That will likely have to always stay a graphic, given the odd font. On the other hand, if these CSS methods can produce the same effect as the font being readable, then it`s not a problem. (The font, I mean, not the actual heading text itself---that`s a problem.)
PS: I went and looked up the referred methods! Fantastic! I`d been thinking why not just keep the image heading, then use Alt-Text to exactly repeat what`s being said in the image. Seems even easier to me...but on the other hand, the CSS methods discussed in the found articles is intriguing. Thanks for the reference!
It`s actually not the ONLY reward system, and I think people will be "thrown out of the zone" with a question or skeptical "oh?". It`s important that you induce a sort of hypnotic trance in a reader, where you don`t pull in their intellect if you can help it. To put a "burp" in the road creates what appears to be disjointed, disconnected writing.
I shared this same thing with Diana. as a consumer I really really dislike the use of the word "only" because when I see it my thoughts automatically go to other products that Iknow that can refute that. I have even left a site and started searching Google for the competition. Weird quirky thing about me but true...
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Chit Chat and Chew is reconnecting families and changing lives. Visit us online at www.chitchatandchew.com
The image thing is a non-issue at this point - the whole page is a graphic because this is a very early draft mockup......
Yah, I think everyone gets that this isn`t even organized yet. :-D That`s what makes this very interesting. I don`t know that we`ve ever intentionally invited the SuN community into the development phase of a Web site from the ground up.
I couldn`t agree more Craig it is interesting and rare. I know poor Nikole is in a corner flicking the lights on and off to Madame Buttterfly in an insane stupor right about now...
But I think this is a wonderful excercise for folks to see the work in progress. This is more like design by committee. In thinking about this can probably be a good idea if as we mentioned you are too close to be ojbective. Kudos to you Diana! I just don`t know that I could do it...
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Chit Chat and Chew is reconnecting families and changing lives. Visit us online at www.chitchatandchew.com
So maybe, it`s "the kids reward system that grows with your child."
I also like the phrase I`ve used in some marketing pieces and that is "someone noticed what was right with me today."
I also like the phrase I`ve used in some marketing pieces and that is "someone noticed what was right with me today."
The top one doesn`t excite me all that much. Kinda blah.
But that second one...noticing what`s "right with me," THAT`s a jewel. In fact, it sums up the entire psychological end almost perfectly! You have to use that...somewhere in your overall branding. It`s perfect! :-D
I think the first line works or at least the sentiment of it. I think that as a parent I want the value communicated to me that I am making an investment in something that will continue to have value later and will not be a fad to them and will stop working for them soon. I can only expect a paper chart to last so long so I embrace the thought os having to switch to something else later. But this is almost like furniture so I want to know it will continue to be useful. Does that make sense?
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Chit Chat and Chew is reconnecting families and changing lives. Visit us online at www.chitchatandchew.com
RE: "I dunno I think this is for me not a "clinical product" at least not on
the site. I see it as a way to say to parents that here is a new way to
encourage your children versus what the experts say.
Okay this is good. It brings out the two very basic perceptions of the product. One is to see it as "a way to say to parents." The other is what I`m trying to bring into focus, "a way for kids to say to their parents."
I believe the product will get more traction if it`s sold from the kids` perspective, not sold "to the parents perspective."
So far I`m missing my message, and it`s coming across as the difference between "overly clinical," versus "just folks." That`s not my intent.
I`d like to see a way to use the clinical knowledge to create a "feeling of knowledge, security, and confidence" in the site visitor, but to *sound like* someone who`s been there, has kids, and understands all the problems parents face.
One way to sell: "Listen to me, I`m an expert and I know the answers."
Another way to sell: "I`m in your shoes, and here`s what I`ve learned. Maybe what I`ve learned can help ease your way."
I prefer the second way. :-) I`m just not getting it that way in the writing....yet.
One way to sell: "Listen to me, I`m an expert and I know the answers."
Another way to sell: "I`m in your shoes, and here`s what I`ve learned. Maybe what I`ve learned can help ease your way."
I prefer the second way. :-) I`m just not getting it that way in the writing....yet.
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Are you a parent or have friends that are parents? Tell them about The Appreciation Station... the most innovative system to help parents be the best they can be through positive discipline. When you notice what`s right as opposed to what`s wrong, you begin to see dramatic results in your household.
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