OK. As this is a sales website, I think you’d do better redoing it as a sales page minisite. Have a strong headline, and sales copy that tells a story -- along the lines that Craig suggests above.
You’ve had a website designer design the page for you, and although he/she has made it look very pretty, it’ not really a sales page IMHO. It’s more of a corporate identity website -- which is great, but not really what you need right now.
You want something that:
Draws the reader in
Keeps them reading
Extols the benefits
Tells the reader what’s in it for them
Closes the deal
You also need some testimonials from real (identifiable) people so visitors know this is a bona-fide product and not snake oil!
My advice would be to get a copy of Jim Edward’s Mini site creator http://www.minisitecreator.com/ (not an affiliate link). I’ve been a fan of Jim’s for years and what he doesn’t know about creating sites that sell isn’t worth knowing.
Good luck with the project. It’s very worthwhile. I hope you sell lots.