Hahaha great expression!
There is a continual discussion (in various forums, blogs, etc) around 100% validated code, CSS, standards, and "just" making a site that works...a site that the viewer can understand and "connect" to. Similarly, there is a debate about SEO versus having good, customer focused content.
While I do not suggest people should abandon sound coding and SEO practices, I do think it is very important that more attention should be given to the content of a website. The relevance of the content. How the content is presented, written, and engages the target viewer.
The bottom line is for a website to be effective/successful, the viewer needs to be able to connect to the content and find what they are seeking be it a widget, a solution to their problem, or an answer.
SEO may help get the viewer to the site, validated code may reduce some spider issues, and CSS may help the maintenance of a site, but effectively written and presented content with intuative navigation is what opens the door and invites customers to return.