Hi Andre ;-)
I took a look at the blog, although like Eli, I rarely read blogs. One
thing I noticed was the large text area at the top---the link--took
enough extra time to load that it was distracting. I wonder if you have
that as a background image? Seems it could be done more efficiently.
But...that`s not really important.
Your post got me thinking, "Why would I want to read ANY blog?"
Frankly, I don`t read much online stuff at all. I prefer a book, where
I can lay back on the couch, munch on junk food, and turn pages. Online
books or content just have too much "stuff." They`re visually
overwhelming to me.
A paper book or magazine limits the apparent amount of text to the size
of the page. As such, the blogs that appear visually pleasant (to me)
are those that limit the amount of scrolling and have a substantial
amount of white space and borders.
Another thought has to do with interest levels. Let`s just assume that
on the Web, across the entire planet, SOME number of people will be
interested in just about anything. Your topic is likely more
interesting, as people know of Brazil, and might wonder what goes on in
the country. Fine. So they find your site, somehow.
What headlines are you using to QUICKLY move the first-time visitor`s
attention through the blog? I didn`t see any. Your tagline is great. I
got it, right away, and said..."Ah Hah! Now I`m gonna read about
But that was it. "In the news today." "Another beautiful place." "Videos and something about a drink." So?
I looked over at the archives and index. Some carnival has started. So?
The index gave me areas I might want to see. So I clicked the top:
It was the same as the first page. So?
:-) My point is, with all the "So?" that your site doesn`t make me care. It`s just not interesting on its own!
I believe the problem here has to do with a deeper concept. People
believe that by simply existing and becoming visible to other people
with some vague or passing interest, that`s all anyone needs to
accomplish. But let`s take, for example, a Michael Crighton or Nora
Roberts novel. (It doesn`t matter, for the purpose of the discussion,
if you`re familiar with them.)
You go into a bookstore. One way or another, you pick up one of these
novels. Maybe you already know you like Michael Crighton. Or maybe you
know you like "books about medical and science stuff." Or maybe you
know you like "stories about disasters." It doesn`t matter....you pick
up the book.
Marketing has caused you to now stop, pick up the "thing," and engage
your curiosity. From that point forward, unless the "thing" HOLDS your
interest, you just move on to the next thing.
Headlines that really capture the basic essence of each topic would
help. How to write those, I don`t know. That`s something I`m currently
exploring. (I may put up a post...come to think of it.) But as it
stands, your headlines are boring, so I really didn`t feel like reading
all those other words to figure out if I`d be interested after even
MORE effort. See?