I have to admit, I know very little about the poker craze except there is a poker craze going on. I know there are some well-known players and "stars" playing. Before selling your soul to the BIG BOX STORES, I submit the following suggestions.
I would suggest going for some endorsements from some top name players. Give away some UDBs to big tournaments. Or local tournaments. Create some buzz in the poker world. Make available as door prizes or lesser prizes if these tournaments do this. A short infomercial on late night cable is not that expensive to do and by buying group cable rates, you can cover a lot of ground on minimal bucks and hit up all the people who don`t sleep at night. I figure most of these tournaments are on the cable channels - not network.
If you can jump through the home-shopping networks hoops, this is a good route - but suggestion, stay away from QVC - they are the toughest and are not easy to work with based on experience helping a friend with his product. He is having much better luck working with the several lesser known shopping networks. Get exposure here, create the fad, and every poker player will have to have one - but be ready for the orders.
And if you make it this far, do your pre-publicity announcements and post-show announcements - let the world know. Poker magazines (I`m sure there must be a dozen). Gambling trade publications. Ads here could also send people to your website, including wholesalers.
Just a few suggestions off the top of my head.
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