You need to totally rewrite your main page, it is very unprofessional sounding .... you are adding a lot of text that is more like your personal afterthoughts than anything relevant to creating sales information, plus you`re not selling me on anything or showing me anything you carry where you should be ..... instead you are ....
1) apologizing for shopping cart errors which will make me leery of going any farther
2) pushing a gift certificate offer that is much too long
3) giving me payment and shipping information before I even see what you`re offering
4) and throwing in more information that seems pretty irrelevant for your site
Why should someone have to contact you through phone/email for gift certificates?
"Visit these pages for ...."
What pages? There`s no links or indications of where to go.
So far, there is nothing to compel to do anything or look any farther .... and when clicking on a link on the left, some pages take forever to load .... you have so many products listed on the pages that it takes forever to finish, and then I have to scroll for miles to see everything for that category.
Personally, I would pass on looking very far, or thinking about making a purchase.
-------------------------
M Hall
Website Critique Community
International Society of Curmudgeons