is your question specifically how to approach the big box retailers you mentioned or whether to redirect efforts to cater to women.
if women are of interest, how are they becoming aware of it? online?
where is the product currently being sold? what`s the sales track record so far?
sounds like an interesting product!
One question that is sure to arrise is the method inwhich you will be distributing the product. Any Big Box business will be concerned with how you will be able to fulfill their orders in a timely fashion with accurate reporting and inventory managment tools. This is a where a fulfillment house becomes more than a shipping company for you and acts as a business partner. I would be happy to discuss any questions and concerns you may have in regards to these issues. Good luck!
Rapid Fulfillment, Inc.
a new topic about how fullfilment works (without making it a blatant commercial!) would be really cool for our community. please consider that.
now to robin...
i think it`s critical that you continue on your path of marketing tightly to a niche. one interesting thing that might happen is that women will buy it anyway b/c it has the impression of "industrial strength" and with all the things women continue to be responsible for, including having soft hands(!), i bet they`ll love using a product that is "serious".
as for approaching the big retailers, is there any way you can sell the product locally initially just to get some track record you can brag about as part of your pitch to the big boxers?
Robin, sounds like a great product and I know plenty of people who would try it..
BTW - the site address you gave in your original post does not download any graphics/photos - so I could not review the packaging, etc. Tried MSIE and Firefox to no avail.
This product sounds like a great product to sell online to build a clientele and a selling history. I know the BIG BOX retailers can make people`s eyes bug out with the potential, but if your product works as you say it does (and I believe you), I would think you could capitalize on some early sales through the Internet and build a following. What do you have to loose?
This product also lends itself to free sample pouches - you know, the small foil samples - one use type thing. Maybe use the Internet to build your database of potential customers by offering a free sample if they signup for a "hand care" newsletter. This newsletter would be a great way to promote good handcare and get in some subtle plugs for your product AND create some customer evangelists with the free samples. Because if they try the free sample, and it works, they will come back to the website to buy the bigger size or sizes. Maybe even consider a free nail brush or so other inexpensive giveaway for first time buyers, etc. I can see all kind of cool promotions with this product.
Just like the guy who invented this stuff, I`m betting there are plenty of people searching the Internet for relief to dry and cracked skin. Build your following and you`ll have the BIG BOX BOYZ coming to you soon enough.
Robin, sounds like a great product and I
know plenty of people who would try it..
BTW - the site address you gave in your original post does
not download any graphics/photos...
Richard, thanks for the advice. We actually plan to begin this venture with
a very "Grass Roosts" approach. We are planning to start with some direct
marketing (which will include a sample that is currently in the works)
along with the internet and local Events. The owner is extremely
charismatic and very excited about his product. It is very contagious when
you are around him. Which is the reason we want to be able to begin by
getting him and his story in front of people. I like the newsletter
suggestion. That way people do not just feel like they are getting nothing
in exchange for giving up their email address. I also like the giveaway
idea. Thank you for your time, I`m sure I will have many more questions
as we go through this.
Not sure why you could not get to the images. But if you go to
www.ThinkTankDesigns.com, click on the Portfolio link on the left,
Larson`s is the first client in the Portfolio. Let me know what you think.