I was totally confused by the MySpace page. It lacks a unified message and the orange background, animated cube and music are too distracting. It took me a couple of minutes of looking at it, and reading the posts here, to see the tiny link to your cafepress spread. However, I definitely agree with Dan. It is smart to try to leverage MySpace to create viral marketing opportunities.
Once at your store it looks very clean and straightforward, actually, too straight-forward. The store lacks a story.
You see, people don`t want to buy a T-Shirt, they want to buy the story, the mythos behind that t-shirt. I always ask my clients to think deeply about what it is they "really" sell. It`s never the technical, material product, it`s the brand, the image, the human and emotional link to your product or service.
So I ask you: just what is the *** brand? What does it represent on a very human, emotional level. Tell the *** story.
The store looks very clean and efficient but lacks a compelling reason to buy. You need models who represent your target market. You need beautiful photograhy portraying people enjoying life and living the *** lifestyle. Inspire us to buy.
Obviously you have a very interesting story to tell. Tell it to us. We can`t wait!
Best of luck!
E-Synthesis: Marketing + Web Design
Web Design and E-Marketing Services for Small Business