Hi there, welcome to Startup Nation. :-D
I`m viewing your site in FireFox 1.x, on a DSL line. It loads fast,
looks smooth, makes sense, and, to your points, explains right away
what it is you`re trying to accomplish.
I think you might be a bit too vague and repetitive, using similar
language on many different pages. You could probably get a bit more
specific after your visitor moves off the main page.
For example, on the home page I get the idea that Handelgate is a
consulting firm designed to help open up markets in former Soviet Union
countries. Excellent! Now I go to Services.
The introductory paragraph basically says the same thing as what got me
to visit this next page. Instead of what you have, you might offer some
specfics, even as bullet points.
- We have manufacturing companies with products seeking export and world distribution.
- We have importers looking to bring in new products from the West.
- Over the past X years, we`ve developed many businesses within
these countries, helping to pave the way for international business
In other words, after I know that you`re a consulting company, I`d like
to know more about your credibility. Anyone can say they`re a
consulting firm, but what have you actually accomplished? Do you have
some case histories, examples, or other type of testimonials?
I don`t know that Partner programs, and Careers is going to help you
initially. However, what would certainly help, not only in content, but
also in marketing would be some white papers. Have a section on the
site for articles about why the Ukraine is an emerging market, for
example. What sort of money could a company in Japan make if they were
to sell in Russia? That sort of thing.
Although you start each window title with "Handelgate Consulting," I
think you may get a bit more mileage by removing that and instead,
using a bit more descriptive title. So your "Services" page might have
a title like, "Business services - Former USSR Countries."
Remember that SEO is all about imagining what people are entering into
a search bar, and then using those phrases prominently on your Web
site. So "doing business in Russia," would be a phrase. Do you have
that anywhere on your site in the content?
On your "Pricing / Rates" page, what do you mean by "submit your
order?" If you`re a consulting firm, wouldn`t you first be interested
in a request for proposal (RFP)? Say I`m interested in opening up a
distribution network in Russia and I want to sell dent removers from
car parts. Why would I submit an order? What would that mean?
Instead, I`d like to talk with someone and ask them how do I go about
getting my dent removers from Ohio, USA to "somewhere" in Russia? Where
is "somewhere?" What`s involved? How much will it cost? What
international events do I have to know about? How do I handle customs,
legal issues? And importantly, I`ve heard a lot about theft of
intellectual property....what can I do to prevent that?
The site itself seems to work nicely, but perhaps some of the Web
developers will comment on the underlying technology. I`m looking more
at the overall content and ideas. Hope that helps?