Forums: Discussions for entrepreneurs and small business.

Who is your target audience?  "Target" is the key word, and honestly I believe that if you ended up with a comic book-specific giveaway site vs. a smorgasboard (sp?) of random giveaways, your site will in the longer term be more successful.  Your audience in that case came to you because they specifically want comic books (or whatever you focus on), and not freebie seekers with a junk email address.  So advertisers will want to pay for access to this unique audience to sell them movies, other comic books, magazine subscriptions, toys, etc.  Now you might get some ad revenue purely based on "random" impressions, but the advertising market is going to a place where targeting is much more preferred than broad reach because it generally has a better ROI.