It looks like you have a couple of systems in place that you could
change, which also would likely help get the site more visibility.
One example is in overall attitude, for want of a better word. Notice
how you`ve posted on a large, active forum, but you didn`t include the
Web site URL as a link or in the body of the post? When I say "attitude," I don`t mean a bad thing like the
term has come to mean. Instead, it`s the mental framework where you`re
always looking for ways to include the site address.
That might mean signature lines, conversational references, or whatever other opportunities to discuss the site and its address.
Another problem is in the copywriting on the site itself. It`s an
informational site, but the information isn`t all that easy to get in a
world of Web surfers. You`ve heard the statistic that you get about 4
seconds to capture the attention of someone who casually clicks on the
site. To accomplish that, your content has to be written in a
particularly interesting and easy-to-follow way.
Your headlines and focal points on the home page, for example, don`t
highlight the difference between intolerances and allergies. That seems
to be one of the key concepts of the system. Instead, the home page is
very "busy." There`s no visual eye path.
The Home page title sounds like a music site, not a health site, so the
title should be more descriptive. You don`t seem to have any meta-tag
description, which goes a long way toward summarizing your overall site
if or when it`s found by the search engines.
Overall, it`s a decent site, but it`s not set up for being found by
casual Web surfers. You could at least get an analysis by a good
editor---either print or Web---even if you had to pay a minor
consultation fee. That`s all this is about, the concept of having a
real editor examine the site for reader interest. :-)
That editor also likely will know some writers who can help improve the
reader interest. From there, you can talk with an SEO company about how
to improve your overall online visibility.