Forums: Discussions for entrepreneurs and small business.

I`m a new member and corporate escapee. I need some constructive criticism on www.FitHeads.com. Specifically - what you don`t like - what would keep you from buying. (We`re getting decent traffic in our tests, but little conversion). Happy to get positive input too.

A little background: I and my partner (another escapee) have developed a process and product (The FitHeads System) that we believe will be an important part of the solution to our health crisis. It really works at motivating people to commit to - and live - a healthier lifestyle. But in our tests so far we haven`t found the formula to get people to buy. Need the benefit of your wisdom.

Thanks in advance for your input.

http://www.fitheads.com/

I took a look at the site, and before commenting would like to say that we`ve been noticing a significant reduction in sales, even though we`re still getting a lot of traffic to our site. People are still shopping, but fewer people are buying in general, I think.

Anyway, I went to your home page and it just doesn`t sell anything. By the time I tried to read through all the "which would you like" bullets, first trying to click the boxes and seeing they`re actually bullets, I got lost.

I`ve read so many stratospheric claims that if only I buy this one product, I`ll live to be 100 and look like I`m 20, that it`s just boring. "Just another health thing," is the way it comes across.

It`s a nice site, looks good, and that`s not a problem. But I don`t see how taking a pill is the same as getting fit. And you see, it`s NOT "taking a pill," but that`s how it appears.

What I`d like to see would be the first block "Small Steps" from the "Formula for Success" page, moved to the front page. Instead of making the first bullets questions, put them below that block as "If you work at it, these are some of the benefits you can look forward to:"

Then reduce it to maybe 5 bullet points. People don`t want to read all that.

From there, you could then use each benefit as a topic for a separate page. Make it more active, not passive. For example:

Overall, setting aside things like copy writing, SEO and so forth, I think the main problem (for me, anyway) is the "ho-hum" factor of more health stuff.

Spend some time watching infomercials for fitness machines, foods, products. Watch the sales process. It`s much more personable, direct, and focuses entirely on benefit, benefit, benefit.

All you have is, "FitHeads can deliver all this!" Really? How...? I don`t know, it`s not easy to find on the site`s main page. :-)

First, your site is very easy to maneuver through. 

Thanks for all the input, folks. Very helpful. We`ll do some rethinking. To answer the questions raised:

I agree with the above statements. It`s a nice look, but looks only go so far ( must by why I`m in a rut :D ).

1) The page is too long. I lose interest after scrolling so much.

2) As Imortal said, the first thing that struck me was how it has the "get-rich-quick" feel to it. Not good at all.

3) 4 times on your main page you have the product image with the buy now/add to cart option. To me, this is way too pushy.




-------------------------

M Hall
Website Critique Community
International Society of Curmudgeons

Lessen the bullets in your content. Your site is very clean and nice but it`s not that attractive, maybe add a little bit more graphics. Just a little bit, don`t overdo it.

-------------------------

Cheap Web Hosting - Host ALL Your Websites on One Account...Click Here