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I'm not new to business but I'm struggling with this idea and I could use some outside assistance.
Lately I've had a few friends who've had difficulties in meeting/attracting women. We're in college, and some cannot even hold eye contact with a member of the opposite sex. Coincidentally, I also came across a few news articles about these "pick-up" schools which teach guys how to meet women and create a relationship. The fees of these schools are between $1k-$5k for a weekend per person. They are booming and have a huge profit margin. But anyways, these events led me to develop an entrepreneurial idea that could help people like my friends while still yielding a good profit.
My original idea was to create a men's magazine which included articles and commentary about the art of attracting women. I thought this idea was bullet proof:
- Magazine printing and marketing could easily be accomplished with my savings ($5,000)
- Subscriptions could be marketed and taken through the internet
- Advertising could even be secured before it goes to print
My problem has come about during my due diligence of the magazine industry. The print industry is dying, with even highly established and profitable magazines coming to a close. On the other hand however, going digital might not be the answer either.
I doubt posting material on a web site and charging a subscription fee to visit it will create a profitable business with so much free content on the web. I'm not interested in blogging either since my intention is to create a business not self-employment.
Furthermore, e-reader tablets (think Amazon Kindle) haven't really sold well yet, and have still yet to show if they are the future, so would building a business around it be foolish? My target market would have to be extended to not just my original group, but they would also have to own e-readers which would significantly decrease my market.
Although I'm in a dilemma, I'm not completely stuck on going print. My business mantra is to help guys attract women - a magazine is just one idea to make this happen.
Is there an alternative for my idea that is profitable yet can be boot-strapped with my limited resources? I would love an outside perspective. Thank you!
