Forums: Discussions for entrepreneurs and small business.

i just launched my website www.shopcorrect.com and i need a little help with the marketing aspects of my website. Well what we sell basiclly is a large range of products we`re not just focused on one market we`re trying to touch bases with all markets. I need help on how to optimize my website what do i need, what content do i need to add to make it more search friendly in search engines . Right now the only traffic ive been getting is threw forums and also threw froogle, its been effective so far 800 hits and my website been up since dec 14th but the conversion rate is real low. So what should i do what steps do i need to take?? Also what is some other marketing options i can take ive been doing offline marketing such as advertising on digital billboards and fliers and also door to door sales. I need more online options so please help with that also thank you

The first and foremost concept in SEO is to have a target theme for each page. That means having 1 basic, pervasive idea linked to key phrases for only that theme for each page.

For example, although you may sell everything to everyone, to successfully attract people to one page on your site, you HAVE TO isolate a target customer who likely will search for 1 thing---your key phrase.

Someone who types into Google that they`re looking for "camcorders" is not going to be happy to find a result selling them "down ski parkas." One sure way to get rid of a lot of customers (not all, but a lot) is to direct them to a Web page that has nothing at all to do with whatever it was they searched in the Search Engine (SE).

You simply won`t succeed at all in search-engine optimization if your optimization strategy is to "sell everything to anyone" and have no particular focus. That`d be like typing into Google that you`re searching for "Something to buy." See?

So first, divide up all the pages on your Web site. Look at each one, and figure out what theme (key phrases) you could apply to that particular page. The content then, amplifies that particular key phrase.

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I concur with Dale. Although SEO-rich content can help, it doesn`t really get to the main point. "SEO-rich" means that you try to include key phrases within the larger context of an article, discussion, or other written material. It`s still a gimmick, though.

An article, on the other hand, is written to build interest, excitement, or to provide new information. The article usually can stand alone, regardless of whether it`s on your Web site or some other location. That, and an article isn`t as constrained as SEO writing.

For example, an SEO article about signal flags would have to repeat a particular key phrase maybe 10 times in 300 words. The simple repetition gets old, and being only 300 words, there`s not much room for interesting things to happen.

But a general-interest article on signal flags can develop a plot or theme, build an argument, explain a process, explore history, and any of a variety of ways to make the article interesting, informative, and (most importantly) memorable.

Given two pathways, articles have a long-term, lasting effect. SEO writing gets you visible on a search engine, but that`s all it does. You STILL have to develop something interesting after that. So article-writing sort of covers two things in one event, where SEO writing is only half the solution.

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