Determine in your own mind what quality of video you want; remember you`re marketing your business, people will make judgments instantly about your credibility based on the production values of your video. If it looks like a college kid did it, they may wonder if you have such a great biz, why can`t you afford a decent video.
It doesn`t have to look like a Steven Spielberg production either, but there`s a general level of good you should shoot for.
Ask for sample DVD or online samples of their work. And yes, be clear on what all the costs will cover-be sure the price they quote will take you from start to finish. Be clear on who will audition any talent, scout any locations and such, though you may be considering doing all of that yourself.
macwriter7/20/2008 8:20 AM
FREE Big Idea Brainstorm