Forums: Discussions for entrepreneurs and small business.

On Average (not set in stone), these 5 reasons are what entice people to buy from you:

#1 Confidence: Do they trust you? Do you appear legit? Are guarantees posted? Can you post testimonials? Tip: Acquire referrals by servicing and delivering to your existing customers 1^st as they are 60% of your business.

#2 Quality: Your best long-term customers will buy often and tell their friends if they know you and your products and services represent real value. Tip: People will go out of their way for customized products and services. Hence “Customer” people often will come to you when you can present quality custom solutions for them.

#3 Service: They must want what you offer and be in NEED of what you offer. Tip: It is your job to justify the need for your products and services.  Find their pain and/or pleasure point(s) and satisfy what creates their current need.

#4 Selection: Part of offering customized products and services are dependent upon your ability to provide choices. Tip: Always provide your prospect with at least 3 ways to justify buying from you.  Any more than three may overwhelm; people sell themselves using emotion 90% of the time.

#5 Price: Notice price comes fifth after all the others.  The reason is what you do above determines the price people will pay! Tip: Work on improving in just one area for the next 30 days and watch your income increase 25% over the last month that you did not employ old Dan’s tips here.  In 4 months, you should be making twice what you are now if you work on all four areas. (One per month)

Before we get into our master list of 14 killer marketing tactics all ending with the letters ENT, I’d like to remind you of whom to focus those tactics on most.  We all have three primary markets:

#1 Universe: When you market to the world you get a 10% return = Cold Calling

#2 Prospects: …are people who fit your customer profile; build your list with this 30%

#3 Existing Customers: …are your #1 target with 60% response rates

O.K, so the above are your customers.  Now don’t forget to service your allies as well.  They are in order:

#1 Employees: These people will make or break you.  First on the list again is confidence.  Go down the list (above) to service your employees for maximum performance, using all five incentive categories. Notice pay is last. Find passionate superstars!

#2 Customers: Customers can be raving fans, a silent majority or complainers to no less than 17 people if they are dissatisfied with how they have been treated.

#3 Co-Marketers: These are your marketing allies; they co-promote you as a compliment or responsibility of their business relationships with you.

#4 Affiliates: Often commission-based partners who promote your products and services for a percentage of the sale. Give affiliates good tools to sell with.

Now you’re ready to unleash the 14 keys and launch a business building weapons arsenal onto the playing fields.

#1 Commitment: You must believe in and give 100% to everyone involved to succeed.

#2 Investments:   You must advertise in many creative ways to maintain Brand Awareness.

#3 Consistent:      Give new initiatives time to work, don’t quit on things too soon.

#4 Confident:       Patience, belief and dogged determination are winning attributes.

#5 Assortment:    Of weapons, tools, tactics, strategic partnerships, etc.

#6 Convenient:      Don’t waste peoples’ time; make it easy and be on time and fast.

#7 Involvement:    Treat people right by understanding their needs; get to know them.

#8 Dependent:       Be a dependable ally and find allies that you can depend on as well.

#9 Armament:       Ensure you have the right equipment and technology to compete.

#10 Augment:        Constantly add new weapons as situations and initiatives arise.

#11 Measurement: Gauge how well you’re hitting your targets and adjust as necessary.

#12 Consent:     Gain agreement with customers, clients, suppliers, employees, allies, etc.

#13 Content:         Educate your circles of influence give facts, figures, insights and

                              information.

#14 Congruent:    Relates to your overall ability to conform to circumstances or requirements of all the different situations that come into play as a result of addressing the 5 reasons why people will eventually buy or buy in as partners.

                                                                    Dan from www.CitrusCountyClassifieds.com