After it goes to the lawyer, give it to me to design the logo—my specialty.
Hey... are you still looking for a name for your business? I'm pretty creative and will give it a shot if you are still looking.
I agree... names like "Wilson Design Services" are Plain, Jane BORING!
I think the name also depends on how many people are going to be in your firm. Are you the only one in the firm? If so, I like "Structures by Robert".
If you plan to have others in your firm, then I think Michael is on target. Remember that everything is on the Internet now. If you can find a creative keyword, then you should probably use it. I recommend using nameboy.com to find unique combinations. Just know that sometimes nameboy says the name is free when its not.
I think that a business name should be personal and have significant meaning.
The idea of incorporating keywords into the name enhances your searchability. It just lightens the load later on.
Nowonder you talk that way, You are a SEO coach and mentor and I believe you. you are right about choosing the right keyword.