I have to agree with you Infilta about words not always sounding cool. As much as I have always loved ninjas, I can`t expect everyone to always recognize just how cool they really are.... :)
Interestingly, the word "cool" is immune from becoming socially retired it seems..... but it is taken for most domains.... so PERHAPS he could just settle for being on the bleeding edge of cool and invent a word that will have years of life in it... my new vote is for "RadicoolCampus.com"...
"Radicool" - You saw it here first.
Seriously though... Naming is difficult, but I think it is VITAL to success online... and if not vital, it is certainly more of an uphill battle to be recognized if your name isn`t catchy.
This is becoming a great thread. :)