Wow – no shortage of great information in this thread, and nice success stories. Just a few thoughts to add:
This is a very good info and we all should take it in. We have some friend who designed a new line of diaper bags for mothers on the go. It seemed like as soon as we found out she was starting this business, she already had national exposure, celebrity customers, and yes great press releases. They now have their products in name brand websites for sale and am sure are doing very well.