Forums: Discussions for entrepreneurs and small business.

I think the most frustrating thing is putting together and maintaining a good contact list.  I`ve noticed that editors change jobs every month or so.

And some of the contact services out there are very expensive such as Bacon`s  Has anyone ever heard of this organization?

http://www.easymedialist.com/

Wow – no shortage of great information in this thread, and nice success stories. Just a few thoughts to add:

 

1. Ginny, Vicki and Matt have all pointed to the key – building relationships with reporters and editors and helping them do their jobs better. That can mean providing them with good stories involving your business that appeal to their audience – but it can also mean offering insight about trends in your industry and providing information that helps them cover the industry more authoritatively. [there`s more discussion about this in the "Small Business Public Relations" thread] In the long run, the more valuable you become to reporters, the better the chance that they’ll start calling you, and quoting you as an expert in your field. And I’m sure the Brothers Sloan and Melanie can tell us all about the power of being dubbed as an expert by the media.

 

2. Be strategic - focus your efforts where your prospects are most likely to be paying attention. For some businesses that means blanketing the general media. For others, the right mention in one or two niche publications can produce a big up tick in revenues. And remember the online world – blogs, discussion groups and social networking sites can be every bit as powerful as more conventional media.

 

3. One of the nice things about PR is that, as Ginny is telling us, through creative and concerted efforts you can often get it for “free”. What’s even more important is that media coverage gives you credibility – it’s a trusted third party telling your prospects that your business or product is worth checking out. That kind of credibility is something you can’t buy at any price (cynicism asideJ).

 

4. When you do get coverage, don’t forget to re-use it. Put good articles & mentions on your website (and blog if you have one) where prospects and customers can easily see them. Make copies to distribute and to put in your press kit.  

 

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Michael Zucker - Strategic Planning, Marketing & Communications info@zuckerconsulting.com · www.zuckerconsulting.com “Helping You Over The Hurdles – Keeping You Focused On The Finish Line”

This is a very good info and we all should take it in. We have some friend who designed a new line of diaper bags for mothers on the go. It seemed like as soon as we found out she was starting this business, she already had national exposure, celebrity customers, and yes great press releases. They now have their products in name brand websites for sale and am sure are doing very well.

Thanks Ginny

 

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Allan Thorne President Rock Solid Innovations LLC RockSolidInnov@sbcglobal.net www.RockSolidInnovations.com 408-786-6958

Ginny,

You mentioned that you have a great sample press release, can I bother you to forward it to me?

It would be very helpful...an assistance would be appreciated.