Craig (above) has a great idea! Lay it all out... so yu can "see" it then come up with a structure on the site that makes sense. There are lots of ways you can divide up the merchandise...
You really need to make your opening page pop, get rid of the all caps and get some fabulous photos of your work there.
Think about these questions too:
1 - Why should I buy from you as opposed to someone else ?
2 - Do you offer refunds, exchanges, what methods of CC payment do you take?
The visitor has to know you are there for them. Build trust. Perhaps a page (on the backend for those interested) that speaks to how you come up with jewelry ideas, or your "philosophy"... Offer the visitor something they may not find else where.
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