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Mr. Rogers Earns $20 Million in 6 Minutes!

 
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rookaps

posts: 47

Aug 25, 2007 1:51 PM ET    Quote  Report Abuse
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I am actually borrowing this pretty much verbatim from a web marketing forum I belong to-- but had to share... this is great stuff!:

Background:  1969, the Corporation for Public Broadcasting
(CPB) was in danger of getting their funding cut in half by
Nixon because of war costs.

So the CPB calls in Mr. Rogers (yes THE Mr. Rogers) to testify before the Senate.

Amazingly, as he starts talking you feel the same way I do: 
What alien from the NeverNeverLand Nursery just landed here?

As you listen you realize, this guy is for real. Disarmingly real.

He delivers an emotional 6-minute pitch. Watch the effect he
has on John O. Pastore, notoriously gruff and impatient.

You never see marketing messages quite like this one, but
boy, did it work."

http://www.youtube.com/watch?v=a41lJIhW7fA

rookaps2007-8-25 13:54:3


-------------------------

Charlotte Terry
RooKaps -- USB Replacement Caps


http://www.RooKaps.com
MiteyMite

posts: 489

Aug 27, 2007 3:53 PM ET    Quote  Report Abuse
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Thanks for sharing that clip, Charlotte. The last minute-and-a-half of the clip had a message that I thought important not only for children but also applicable for people of all ages, from all walks of life.... even those experiencing frustrations with entrepreneurship.

That led me to imagine what it would be like if Mr. Rogers was still around... but instead of working with children....he would work with frustrated entrepreneurs. 
In today`s world his personality would even be more alien than decades ago.... but you can`t mistake how truly caring and passionate he was about his work. 

If Mr. Rogers was around today and coaching entrepreneurs what do you think he`s be saying to us?
 
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