Thanks Roland, I understand about adwords, but they told me it was not the same as adwords, pay per click. Just a flat $75 to be on top. That is why I was confused.
As far as I know you can not buy the location of an adword (or top of page adword)... the source of those top of page ads comes from the pool of adwords advertisers. Google then selects from that pool the 2 or 3 ads that produce the most click throughs and puts them at the top. But this is all Google`s choice.
Of course the other question is - are adwords worth it?
I believe there have been studies done that suggest people click on organic search results more than on adwords.
Adwords have there place - they can help get a site seen before organic results kick in (adwords do not affect organic search results). Adwords can be used to reach other keywords not optimized for on the website.
vwebworld12/4/2008 12:40 AM
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