Well now that the subject has had its tides turned, I`d like to say that hip-hop artists are some of the most entrepreneurial individuals in America, and that we can, and should, take business advice from these people.
The reason? Artists work on an extremely low budget to produce music, and then take to the most innovative ways of selling their product. This is the same as entrepreneurs working with little resources to realize their business goals.
The business lessons that I have learned by having some close friends who are hip-hop artists (and do NOT produce music demeaning women, talking about guns, but DO strive to bring "conscience" back into hip-hop through their educated rhymes) are this:
1) Marketing- If you walk down the boardwalk in Venice Beach, you have rappers come up to you, put headphones on you, and make you listen to their music. Then they have CD`s handy for you to buy. How innovative is this?
2) Finding a balance- Artists have to produce GREAT products, AND deal with the business aspects of promoting product, booking concerts, etc. Some artists have an amazing sense of this balance, and those are the ones that prove successful.
3) Understanding your audience- Artists know who their audience is, and they know what they want. They simply fill the void that is left open in the market, and they capitalize. Isn`t this the underlying success that surrounds business?
So when America looks at the rap industry, they look at the bad things. They look at the duragatory comments. They catch blame for the bad. But with this post I challenge you to learn from the entrepreneurial struggle of an artist. I challenge you to seek to the business advice from an artist, because these are some of the most creative, innovative, and entrepreneurial minded people on the planet.
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