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Minority/Veteran/Woman...need advice!

 
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ChefTracy

posts: 13

Apr 17, 2007 11:27 PM ET    Quote  Report Abuse
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Ok...

I am a veteran of the US Army, African-American and a woman.  I find it extremely heartbreaking when I`m turned down for a 25K- 50K loan for a small size Southern Cooking buffet here in Atlanta.  Although, I can understand, my credit scores are crap!  I find myself saying "If I knew back then, what I know now, I would have never....."  Currently, I make really good money, am paying my bills on time and am the best chef in the area (I cater weddings, business meetings, etc. with lots of referrals) and I can`t seem to find any funding for a location that is perfect for me, and will bring in plenty of people for my down home cooking!  I tried Prosper, didn`t get funded.  I tried SBA, credit scores weren`t good enough.  I figured since I have learned my lesson about credit, a minority veteran woman, someone would take pity on me and give me a break.  Anyone know of ANY agencies that help people like me succeed?  I`m also in self credit repair, I want my credit report looking good!  Plus, I have the best menu in town!

JohnCorey

posts: 49

Apr 18, 2007 5:23 AM ET    Quote  Report Abuse
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Some suggestions and a request.

Request first.

Get me your ID on Prosper so I can see the loan proposal and the bidding
history.

Suggestions.

Work on the credit report and have all mistakes removed. Go slow on how
you deal with the bad ideas. If they have gone to collection you can
negotiate a settlement which can include having the negative item remove
completely from the report if you agree to pay. You can agree to pay the
item for less than is owed as many times an item in collection was sold at
a discount.

Continue with the job. When trying for an SBA loan having stable
employment is a plus. The job will likely get in the way of the business
but trade-offs have to be made in the early stages.

Work on the business plan and the pitch. Follow the advice on SuN.

Once you have the plan and the pitch you might want to host dinners for
possible investors. Get the word out and let people see the product. Real
estate investors will hold private functions with a small group of possible
investors. You have a natural showcase. Be careful to keep it to people
you know so that you do not break any rule concerning fund raising for
an investment. Your present clients could be a target. More the people
who are interested in your catering service.

Check with the Chamber of Commerce to see what advice they have for
local retail establishments. There could be community programs or
specific lenders with specialized programs.

Part of the struggle is the process by which investors know you are
serious. The wimps bail so those who keep on plugging become good
candidates for investment.

See if there are any specific food fairs or other events where you can
reach a lot of people. Anything to drum up business for the catering
service. You can also use the venues to improve your menu so you know
what will sell the best.

Note that in some communities restaurants have the highest failure rate
of any business. I knew a guy who worked in sales for a supply company.
He said they offered no credit as their customers were always going out
of business. Too many people setting up because they liked to cook but
they could not run a business. If that is the background conversation it
will be hard to find investors as they will know that the risks are very
high. You need to change the odds. To make your venture a safer
investment.
ChefTracy

posts: 13

Apr 18, 2007 8:14 AM ET    Quote  Report Abuse
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Hi John,

Thanks for the good advice!!  I don`t have the listing for Prosper.  When I tried to get funding, it was for something different.  But I will be creating a listing this weekend!!  My intentions are to pay off the collections next month, there are currently 4 of them that are easy to pay.  I am continuing with my current position...I have been with them for 8 years, so I`m very stable, thank goodness.  To host dinners for investors, where do I find them??

Again, thank you so much for your advice.  I will have that proposal this weekend!  I`m also using Business Plan Pro 2007 to expand on my business plan, it`s almost complete.

JohnCorey

posts: 49

Apr 18, 2007 9:30 AM ET    Quote  Report Abuse
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Hi John,


I don`t have the listing for Prosper.  When I tried to get funding, it was
for something different.  But I will be creating a listing this weekend 

[/
QUOTE]

I was not saying to create a fresh listing. Just to send me your ID or your
listing ID so I can see what happened the last time you tried there. I am
curious who bid and what the bidding looked like. That can provide an
idea as to the feedback.

Did you promote the listing in the forum on Prosper? If so what was the
feedback there?

Investors are everywhere and no where. As you are in the food business
you will do better with investors who care about food and maybe have
already invested in food ventures.

I was also thinking of your clients. If you cater then think about the
profile of your clients. Any that are wealthy or active investors? If not then
maybe you need to promote the catering service more specific way.
Landing new clients who have an investment focus. After they get to know
the service and the food then you can ask them for advice on the best
ways to raise funding. A who do you know type request. Some will refer
you, some will take a direct interest and others will be leads for a later
time.

See if you can get some local news stories in the local press. Find an
interesting angle. Let the person writing the story know about your
history and how you are working on growing your business. Just to get
the word out. If you are featured in a story you can use the press clipping
as promo material.
BrandAlchemy

posts: 456

Apr 18, 2007 12:24 PM ET    Quote  Report Abuse
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Maybe I`m just reacting to this in the wrong manner, but I don`t see what being
(a) a veteran, (b) a minority, or (c) a woman has anything at all to do with your business plan, identity, or issues with funding.

For corporate functions, I`m sure a certified minority/woman-owned enterprise status (this usually comes from the state or your chamber of commerce may be of help) could get you a % of business set aside for just this designation.

However, I don`t know why it matters to investors, or anyone else.  While being a veteran is honorable and all that, outside of G.I. Bill funding, I`m not sure how much of a factor that is, especially since the war isn`t exactly all that popular right about now.

As for your minority and female status, again, I do not see those as key differentiators in your business identity. Perhaps you were just referring to those as it relates to your loan status, etc, and I am sure the state of Georgia can point you in the right direction on how to leverage those issues to your best advantage.

My reaction is that starting out by saying you are a veteran, a woman, and a minority isn`t doing you any favors in the marketplace. I wouldn`t use it as an introduction. Your catering skills should take center stage, not your disadvantaged status. Hey, I live in the South, too, and I know how hard it can be down here with preconceived and bone-headed opinions that fuel discrimination; I just don`t know what that has to do with being a good caterer.

I hope this comes off as encouragement and not as criticism. I certainly wish you every success in your venture, I just don`t like seeing you lean on these factors for your positioning in the marketplace.

My advice: If you cook it, they will come.
BrandAlchemy2007-4-18 12:33:36
BrandAlchemy

posts: 456

Apr 18, 2007 12:36 PM ET    Quote  Report Abuse
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Also, where does the $25 to $50k number come from? That`s a big range of figures. Be specific.

I would think that you could rent whatever you need (including commercial kitchen space) for jobs until you can start buying this stuff for yourself. Since you`re working full-time, I would guess that most of your functions are on the weekends, so that stuff would be sitting around unused 70% of the time.

I know that`s not the preferred way to do this, but you could probably package those costs into your quotes and still make money, especially since you wouldn`t have the overhead of a full-time caterer, at least for now.
ChefTracy

posts: 13

Apr 18, 2007 12:50 PM ET    Quote  Report Abuse
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It has alot to do with business and what I`m trying to do because there are organizations out there who help, I have come across a few, but I know there are more.  I`m currently looking into The Women`s Business Assoc., SCORE, and VA that have certain programs for African American women who are veterans.
BrandAlchemy

posts: 456

Apr 18, 2007 12:59 PM ET    Quote  Report Abuse
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How many do you need? It seems like you have a good list. But please understand that the investor community doesn`t `owe` you a dime because you are a veteran, a woman, or a minority. That`s gonna be a tough position to build from in my opinion. I certainly wouldn`t book one caterer over another simply because of those factors. If it`s just for the loan stuff, ok. But why do you need a physical location to be a caterer. Don`t you go to them and not the other way around?
ChefTracy

posts: 13

Apr 18, 2007 1:25 PM ET    Quote  Report Abuse
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I never said anyone "owes" me anything.  I just know there are programs to assist us, like the ones I mentioned.   I`m trying to get a loan so I can open up a small size restaurant, not catering-I do that on the side.
BrandAlchemy

posts: 456

Apr 18, 2007 1:39 PM ET    Quote  Report Abuse
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Bad credit scores, failure rates of restaurants approaching 95% in the first year, no restaurant experience. This isn`t looking so good.
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