12 days ago I launched my new website, Media Shindig. The goal of my website is to provide movie, TV show, and music recommendations to users. Users can get these recommendations by selecting their and/or their friends' Facebook profiles. The system grabs their likes and bases the recommendations off of that. Alternately, they can enter movie/tv show titles and music artists manually.
Unfortunately, I have been suffering a bounce rate in the mid 90s, no clicks on the Facebook "Like" button (except for friends), and no one has used the Facebook method (which requires user permission), not even my own friends who I asked to critique the site. I suspect it is because of a combination of aesthetic issues and trust. I know people are skittish about Facebook applications, especially on an external site. Though I had a karaoke site a few years ago that did not look great and had a bounce rate in the 30s and 40s. I am using Facebook ads to get clicks.
There are some bugs in the whole site that I need to work out, but I am really focused right now on the landing page, because frankly almost no one is getting past it.
I developed and designed this website myself. It took many hours, I cannot say how much.