Forums: Discussions for entrepreneurs and small business.

Look for complimentary businesses in your area with whom you can connect to begin creating a referral network. I agree with devid_john that a strong email marketing strategy is key. Networking isn't exactly free but it's low-cost and can have a good ROI when done correctly i.e. find networking groups and events that you resonate with AND where your ideal customers are. Your local chamber may or may not be a good fit for you, so look around to see what other business networking groups are in your area. A high-probability prospect list + direct mail helps too.

 

Good luck silverbling! Much of marketing is trying different things, figuring out what works and repeating it over and over and over. Let us know how it goes.

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Turning stories into gold

It's difficult no doubt about it. So many ways not enough time.

Here's an example. Do well with free give away products. A print shop needs more customers. They use free software to create business cards and flyers. They promote on networks that we design for free. Sometimes they just make a flyer and share the gift without even contacting the prospect first.

Point is, it takes us 2 minutes to create a gift and share it. People like the gesture and in return prospects will talk about the great surprise. They will more than likely remember you the next time they need a service like yours too.

Target your prospects and make them work for you.

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Joe from citeads.com - FREE classifieds for businesses