My view is that your service offerings are too broad: you are trying to combine several different, unrelated product and service lines into a single business. I think you will have a hard time convincing prospective clients that you are good at any of them. In addition, the name of your company doesn`t seem to directly relate to any of your service offerings.
You seem to offer services in three basic areas: insurance, tax preparation, and computer services. I would suggest that you pick the one, or at most two of the businesses that you like best on concentrate on these. Develop a business name for each business that reflects the type of product or service that you are offering, and then separately promote each business. It looks like you have a partner; perhaps each of you can concentrate on a separate business.
There is nothing wrong with having a business (such as Fashgate) that acts as a holding company for the underlying businesses, but I think that each business needs to have its own identity and be promoted separately if you are to be successful. Once the businesses start to take hold after a year or two, you can begin to try and start cross-selling services between the business lines. Trying to be everything to everybody at this point dilutes your message and makes it difficult to focus on anything effectively.
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Michael A. Silva
Silva Consultants
www.silvaconsultants.com
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