I wonder how much competition there is in this particular niche. It sounds unique to me.
That being said, my sister was remarking on the lack of available cards
to send to someone who`s dying. Not sympathy cards. Likewise, I`ve
never heard of this type of product, but I think it`s a brilliant
I`d suspect that you may want to have some interviews with any funeral
home directors who`d be willing to sit down and chat. They`re going to
have lots of advice as to how to approach such an emotional situation
with tact, elegance, grace, and also a business sense.
Your strategy, I think, is going to have to figure a way to approach
those left-behind in such a way that doesn`t immediately remind them of
their recent tragedy. So I`d rule out hospital gift shops and that
venue. It would also be good to somehow keep this all very private.
Online sales would be great, given the anonymous nature.
You might also consider setting up some sort of a support group. If
there is one, then look into whether there`s a national organization.
You might be able to offer your product to the overall organization,
who could distribute it downward to local chapter.
Another option would be to get involved with grief counselors and
psychologists. There too, perhaps through national organizations you
could provide the therapeutic aspect of coming to terms with a
seemingly insurmountable loss.
I see two basic strategies for setting up this product:
- The therapeutic aspect of working through the emotions,
- The cathartic aspect of having to begin to consciously articulate what happened.
I`m not a psychologist, but I believe the biggest problem is denial. So
to even accept the idea that a couple lost a baby would be important.
How do they think about it? This "kit" could be developed in
partnership with a psychiatrist as to the components. Each part of the
kit might help a couple or woman take small steps, one by one, and when
ready, move to the next step.