Using Google`s Adwords can be an excellent (and very cost-effective) means of market research. Sign up, bid on as many related keywords as you can think of, set a conservative daily budget.
Within just a few days you`ll see how many people are searching for your type of product.
Try going into the Census Bureau web site. There is a lot of free information there. You can also use t he search phrase “free market research information” and bring up some hits. Then you will have an idea where to start.
Try doing a research with information available on sites related to your products. Find out if you have similar products by using likely key words, that has features, specifications, product specific terms etc on google or yahoo search engines. I`m sure you`ll get lot of information of the market.
Hi there CraigL,
Question for your concerning your comment "You might speak with a professor teaching Marketing in a local community college. Ask him or her if they`d like to have your product as a test example for their students to do a practice survey or market research analysis.". This is a great idea. Stupid question, but should you have an actual prototype available to use for this purpose OR use the market analysis based on the concept you have envisioned and then create the prototype? It`s the whole chicken and egg question. Before creating your product, you should do sufficient market research, but without something tangible to present during the research, it makes things a bit more difficult. Just interested to hear your thoughts on this. Thanks for your reply!