Two important aspects of marketability are: design and ergonomics. The concept for design is simple: If your product does not look good, it will not attract eyes. As our society becomes more style conscious, consumers have been demanding products with designer flair. Notice the new designer packaging for soap bottles and shampoo? How about that cool modern looking trash can? Design efforts are now at the forefront, but don`t forget, it also has to function!
Ergonomics focuses on human interaction with a product. If it is a product you hold, does it feel right in the hand? Is it too big for the average sized hand? If it is a chair, does it contour to the body? Ergonomics compliments design. After all, who would want to sit in a great looking chair that doesn`t feel comfortable?
Design and Ergonomics are keys to making a product highly marketable, but they are not the aspects of a successful product. There are a host of other factors that are involved in the success of a product. We have seen numerous clients spend thousands of dollars for the prototype process, yet almost zero dollars on design and development. They got their product to store shelves on the cheap and the products were functional and innovative, yet nobody bought. Skipping the design process can make a potential success into a market failure. All that investment money will be lost if you do not take the proper steps to develop your product.
Synthesis Labs, Inc.
www.synthesislabs.com | Product Design and Development