My (future) company will be selling information security
consulting services targeting small and medium sized businesses. With the
integration of technology into almost any business the risk of a security
breach for any business is very real.
I`m trying to figure out two things.
1. How can I create awareness around these real security issues that can affect any business without sounding like a fear monger so that I can help generate business
Current ideas include:
Starting a security users group to get like minded people who enjoy security together in the community.
Providing low cost basic seminars for consumers through the local community education program....
2. What is the proper etiquette for pounding the pavement to find out the
owners of different businesses in different industries around my area and then
try to get meetings to talk to them about their perception of security so that
I can know more about my target market?
Bonus points: Is securing your information from disaster (be it targeting like a hacker, incidental by something such as a worm or virus, or accidental, somebody accidentally deleting critical financial files) something you think about at your business?