There are many ways you can attract clients to your business. You can run an aggressive marketing campaign, you can buy ad space on a popular website and so on and so forth.
Another method of attracting clients to your business is by creating a testimonial page of past clients on your website, brochure or what ever it may be. Testimonials are very powerful because the potential client is getting the recommendations he is looking for. In most cases that`s all a new client needs.
There is still yet another tool for attracting new clients and this is something that many businesses don`t realize: Recognitions in the media
A publication whether its a magazine or a newspaper that`s very well accepted and has a large reader base - a recognition in a publication like this can be very powerful for attracting new clients to your business.
The first way is that readers will read about you and just may contact you.
The second way is probably the most powerful: Its all a matter of what you do with this recognition! Are you going to make a big deal about it? Or are you going to be passive about it?
There is a lot you can do with such a recognition. How many times have you seen on a website where it says: "Recognized in **** Magazine For Top 50 etc...!" , Have you ever walked into an office and saw a recognition plaque on the wall?
There are many companies in the states that deal with marketing recognition products to businesses. More and more businesses today are beginning to realize and understand the incredible marketing potential a recognition product has, especially when the recognition is coming from a well known publication.
The next time you are recognized do what ever you can to make the most out of your recognition!
I once heard this interesting way of getting recognized by the media:If the media is not coming to you, then you go to the media. Sometimes in life you need to be a `nudge`. Remember: The Wheel That Squeaks The Most - Gets The Most Oil!
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