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You`re definitely not alone. The success businesses experienced through text based and banner ads have generally dwindled. One of the main reasons for this is that everyone started using those methods.
In order to differentiate from the competition and see a healthy ROI in their online advertisements, advertisers are being forced to be innovative in their methods. According to DoubleClick, "Video is the hottest new format for online advertising." In a recent study, they found that "users click on video ads about five times as often as they do on image ads.”
Normally, video ads are very expensive. In this respect, the company I work for called AditAll might be a good solution for you. Its platform provides you with all the resources and services to complete much of the ad yourself, and quickly. In doing this, it helps small or medium business like yours to eliminate the traditionally large cost of producing these types of ads.
Good luck with your advertising. I hope this helped!