Making Money with Google`s ADsense

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rookaps

posts: 47

Dec 08, 2007 1:12 PM ET Quote Report Abuse

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Is anyone earning real money using Google`s Adsense program?

I had signed up for an account sometime ago but never did anything with it until I saw a recent episode of the Today Show where folks claim to be making thousands of dollars per week.

I struggled with the idea of posting Google ads on my actual website feeling they would be distracting... so I thought my monthly newsletter would be a perfect vehicle to give it a try. I was earned $22 on my first try. Which I think is okay considering I only have about 400 subscribers to my newsletter. But since my newsletter is only monthly that is certainly not much money. I also struggled with how many ads to put on a newsletter... I would love to earn the extra money... but at the same time I want to avoid overkill with the ads. Please see: http://www.rookaps.com/newsletter_1207.htm

I am also thinking about putting the ads on my "Thank you" page that would appear after an order is placed.

Any thoughts or suggestions would be appreciated.

-------------------------

Charlotte Terry
RooKaps -- USB Replacement Caps

http://www.RooKaps.com

DaleKing

posts: 1061

Dec 08, 2007 1:44 PM ET Quote Report Abuse

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Is anyone earning real money using Google`s Adsense program?

While I personally don`t use Adsense on my site, based on my own personal research, the answer to your question is YES. Some websites are making good money with Adsense. However, the vast majority aren`t making enough money to make it worth their time. The two keys to making money with Adsense are mega traffic and the positioning of the ads. At least those are my conclusions.

The sites that I researched that are making money with Adsense all have mega traffic. Conversely, the sites that aren`t making money don`t have a lot of traffic. Regarding positioning of the ads, skyscraper type formats on the lefthand side seem to deliver consistently strong results. Eye level ads centered in the middle of the page are also strong performers. In addition, it also helps if the background color of the ad closely matches the color of your website.

That being said, every website is different. And while the left side and middle of the page are good rules of thumb, there are always exceptions. So it`s best to experiment by moving your ads around from time to time, changing ad size and design and tracking the results to see what works best for your particular website.

Dale King

-------------------------

If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

CraigL

posts: 9051

Dec 08, 2007 2:27 PM ET Quote Report Abuse

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What`s sort of interesting is that I went to the RookAps link, saw a link on the left column, where I`d ordinarily find a menu, and clicked it. It mentioned low-priced Flash drives, and I have an interest in those.

I was taken off the RookAps site, onto some completely different site, where I proceeded to get interested and spend time reading. When I was done, having forgotten where I`d started, I closed out the session and came back here.

So it seems to me that one option of these types of ads is to send potential customers away from your site to someone else`s place. I think it`s fair that you should be compensated for sending away customers, right?

DaleKing

posts: 1061

Dec 08, 2007 2:34 PM ET Quote Report Abuse

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It seems to me that one option of these types of ads is to send potential customers away from your site to someone else`s place. I think it`s fair that you should be compensated for sending away customers, right?

Craig, clicking on ads that take you to another site is not just an option, it`s the whole point of having Adsense. She does get paid when someone clicks on the ads. That`s the main reason why website owners put Adsense on their sites in the first place - to make money. When an ad is clicked on, Google will pay the publisher (Roo Kaps) about half of what the Adwords advertiser is paying to run the ad. Google gets the other half.

Dale King

-------------------------

If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

CraigL

posts: 9051

Dec 09, 2007 12:09 AM ET Quote Report Abuse

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Okay, let me make sure I get it right then: using Adsense is specifically about sending someone away from your site to another site?

If so, then presumably one`s own site has nothing to sell?

vwebworld

posts: 1237

Dec 09, 2007 12:26 AM ET Quote Report Abuse

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From Google: AdSense automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content—ads so well-matched, in fact, that your readers will actually find them useful.

You can filter out specific competitors or specific advertisers.

There may be instances where the ad sells the same products, but most of the time the ads are for things related to the content. For example I don`t think rooKaps sells flash drives.

~Roland

-------------------------

Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

topthought

posts: 14

Dec 09, 2007 12:30 PM ET Quote Report Abuse

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I`m with Craig. I would never put ads of any kind on a site where I was trying to sell something. I want the visitors money. Not a tiny portion of it for visiting another site.

So that being said, if you have a site dedicated to content I think the ad supported model works great. The perfect example is a blog. That allows you to capitalize on the traffic to your blog.

-------------------------

Nate Jones

Top Thought Studios :: Sales not what you expected? We think we know why.

DaleKing

posts: 1061

Dec 10, 2007 1:02 AM ET Quote Report Abuse

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I would never put ads of any kind on a site where I was trying to sell something.

I agree. In fact, I started a thread on this exact topic a few months back titled "The Illogical Use of Adsense:

http://www.startupnation.com/forums/6308/3/1

The sites that I researched that were the most successful using Adsense were all high-traffic, free content sites...article directories, dating sites, blogs, etc., that weren`t selling anything. Not surprisingly, the sites that weren`t as successful didn`t have very much traffic and were trying to make money selling products in addition to using Adsense. If you`re selling something, to me it`s counter-productive to send your visitors to another website, just to make a few pennies per click. It`s just not logical to do that!

Dale King

-------------------------

If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

Webline

posts: 687

Dec 11, 2007 5:55 AM ET Quote Report Abuse

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One site I have had online for a couple years has AdSense on it; it is a free classifieds site. It has taken time, and higher traffic levels, but the last 6 months it has probably averaged $150/month from AdSense. Not retirement level income, but for a site I basically have to do nothing to on a daily basis, I`m not complaining.

-------------------------

M Hall
Website Critique Community
International Society of Curmudgeons

Alley

posts: 3

Dec 11, 2007 5:17 PM ET Quote Report Abuse

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You`re definitely not alone. The success businesses experienced through text based and banner ads have generally dwindled. One of the main reasons for this is that everyone started using those methods.

In order to differentiate from the competition and see a healthy ROI in their online advertisements, advertisers are being forced to be innovative in their methods. According to DoubleClick, "Video is the hottest new format for online advertising." In a recent study, they found that "users click on video ads about five times as often as they do on image ads.”

Normally, video ads are very expensive. In this respect, the company I work for called AditAll might be a good solution for you. Its platform provides you with all the resources and services to complete much of the ad yourself, and quickly. In doing this, it helps small or medium business like yours to eliminate the traditionally large cost of producing these types of ads.

Good luck with your advertising. I hope this helped!

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