Made to Stick: Why Some Ideas Survive and Others Die

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Made to Stick: Why Some Ideas Survive and Others Die

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rookaps

posts: 47

Aug 15, 2007 8:42 PM ET Quote Report Abuse

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This book is great! Not only did I read the book, I also purchased the audiotape to listen to the core points again and again.

This book really is a brilliant marketing aid. It emphasizes focusing on the core idea of what you are trying to sell and dispensing with the nonessential fluff.

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Charlotte Terry
RooKaps -- USB Replacement Caps

http://www.RooKaps.com

Rich

posts: 1738

Aug 15, 2007 8:47 PM ET Quote Report Abuse

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should we bring the author onto our radio program, charlotte?

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Rich Sloan , Co-Founder, Chief Startupologist, StartupNation

rookaps

posts: 47

Aug 17, 2007 11:27 PM ET Quote Report Abuse

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Definitely. I saw these guys (2 brothers, Heath) on the Today show several months ago. It was a great interview. See the Amazon reviews:

http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/140 0064287/ref=sr_1_1/102-5054551-4755367?ie=UTF8&s=books&a mp;qid=1187407331&sr=8-1"> http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/140 0064287/ref=sr_1_1/102-5054551-4755367?ie=UTF8&s=books&a mp;qid=1187407331&sr=8-1

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Charlotte Terry
RooKaps -- USB Replacement Caps

http://www.RooKaps.com

theswaynester

posts: 988

Aug 18, 2007 4:57 AM ET Quote Report Abuse

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Yeah. This is an awesome book.
Plus, they`re two brothers who wrote a business book... I mean... whoever heard of that?

Rich

posts: 1738

Aug 18, 2007 6:38 PM ET Quote Report Abuse

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swaynester, these are the guys you recommended we bring on previously, right?

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Rich Sloan , Co-Founder, Chief Startupologist, StartupNation

theswaynester

posts: 988

Aug 18, 2007 8:27 PM ET Quote Report Abuse

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Yep. Those are them.

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Made to Stick: Why Some Ideas Survive and Others Die

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