MacDonalds Makeover

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MacDonald’s Makeover

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mchutch

posts: 60

May 17, 2006 8:15 PM ET Quote Report Abuse

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I found this interesting article on MacDonald`s brand makeover.
http://www.businessweek.com/magazine/content/06_20/b398406 5.htm
Whether or not this will help them gain back their market share is up in the air.
They may end up looking like a Starbucks wannabe.

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Mary Hutchison Design LLC design + strategy + counsel 206.407.3460 info@maryhutchisondesign.com

davenny

posts: 110

May 18, 2006 3:32 PM ET Quote Report Abuse

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I personally like the idea. I believe it will help with the aging population segment.

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Erik
www.usspin.com
www.unitedbusinessalliance.com

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