I am looking for some advice on how to improve the conversion rate for GlucoMax.net.
Our site has been up since late 2007. Most of the sales come from the organic search but the conversion rate is very low - 0.85% to 1.35%. I am currently working on adding additional suppliers which will allow us to compete much more effectively on price. Could our current pricing be blamed for very low conversion rates? Are there any additional things we should consider changing in our site structure, navigation, communication with the visitor? Too low of a product offering? Font size too small? Complicated check out process? Any other ideas on how small establishment like us could compete with giants like these:
Any feedback will be greatly appreciated.