My name is Lela and I run a naturally-focused bath and body company. We hand-create an original line of artisanal, luxury products for face, feet and everything in between. I began the business with zero experience and even less funding in late 2003. Heading into 2008, I employ a full-time staff of 10 and turn sales of $1M+ with distribution to more than 400 spas in the US and 100+ accounts in Europe and Arabia. It`s been a loooong, bumpy road, but I am thrilled to be doing what I love and have enjoyed the white-knuckle ride of entrepreneurship.
The more my company grows, the more aware I become that I don`t know all I should with regards to running a business. I have an intuitive knack for marketing and product development, but struggle continually with the administrative and HR side of things. There`s a steep learning curve, to be sure. I appreciate the tenative perusing I`ve been doing at StartUp Nation and look forward to gleaming and- hopefully- sharing a bit of wisdom with you all.