Forums: Discussions for entrepreneurs and small business.

Hello,
We just did a beta launch of our site http://www.StrategyBeach.com

We are most interested in finding out following :
1. If it looks professional?
2. We are a software reseller and consulting company, does it conveys the message clearly?
3. Ease of navigation
4. Suggestions for additional features
5. Which aspects will be attractive to customers?
6. Which aspects of the site will customer find annoying?
7. Based on current content will you be interested in doing business with the company?

and above all , any and all other suggestions are welcome.

Pl feel free to review it and provide valuable feedback

Thanks a lot.

http://www.StrategyBeach.com

I have some weird feedback, but here it is: When I saw your company name, I thought it was going to involve oceans, beaches, and so forth. Perhaps beachwear, sunglasses, whatever.

Then I got to the site and saw it`s about software.

The major problem is that I didn`t immediately understand why I was looking at a software company.

There`s no problem at all having the company name. :-) That`s not the issue. The problem is to immediately (within 4 seconds) explain to me why I want to look at this site to find some kind of software.

You`re saying you provide the right software for my business. I`m thinking perhaps a better tag-line would solve the problem? Something that brings out the concept of "strategic advantages" and a "beach head" of some sort?

So my question would be a) what exactly are you offering to me as a business owner that I haven`t already got, and b) how does it relate to the name of the company?

Overall I like the site. It`s got a very professional/2.0 look and it`s easy to navigate. The logo doesn`t have the same feel as the site and could be updated. It plays into the name of the business, but doesn`t convey at all what you do. It add to the confusion of what the site is all about instead of helping to define. Also, standing alone, the logo says nothing about what you do. Overall, that is a major flaw of the home page, that it doesn`t clearly define what you are offering. Other than that, I don`t agree with other posters that the home page has too much information, I personally like a home page that offers several different avenues into the site. It`s basically a portal into the site, offering entrances to whatever path you want to take.

I like the 3 easy steps, though I would make it bigger and more prominent by adding some graphics because that is the action you want the visitor to take. The services page could be jazzed up a bit with some graphics to help portray the different services. I find the Our Most Popular Categories to be very effective.

Looks fine, but as CraigL says: "The  problem is that I didn`t immediately understand why I was looking at a software company."

CraigL

I see your point of view. Let me think about eliminating the issues you have mentioned.
Do you think if we change the label image to read something like this:

Find the right software for your business

• Reduce research time
  
• Know all of your software options
  
• Get support from our experts
  
• Get quotes from pre screened vendors
  
• Find software that meets your needs

will it make more sense.

CraigL

I see your point of view. Let me think about eliminating the issues you have mentioned.
Do you think if we change the label image to read something like this:

Find the right software for your business

• Reduce research time
  
• Know all of your software options
  
• Get support from our experts
  
• Get quotes from pre screened vendors
  
• Find software that meets your needs

will it make more sense.

Xconsultant-

Very valid and useful information. Thanks a lot for your time and inputs.

charlie702, Gustavo and Bold print

I appreciate your inputs. I am really thankful to you for taking time to review the site and providing feedback.