We currently offer the following functionalities:
Search, create free business profile, create free consumer profile, ability to add other members to your network, ability to add events to your profile, ability to make comments on others` profiles, ability to upload photos, ability to create custom content on your profile and the abiliy to post topics in your own discussion forum.
All suggestions and critiques are welcomed with open arms. We built this site to be a community for businesses and consumers. With that in mind, we want the site to be what the people want. We know there are a couple of bugs and oversights currently and are working them out as we speak. There`s a login error being fixed and we are adding a faceted search (browse) feature to search by business type and state.
We have been working on our local business and consumer community site for almost a year. We launched the first operational version on October 18th. In order to promote the site, we have been promoting on social networking sites, posting our own blogs, word of mouth, and real door to door. It seems to be working a little, but in small percentages. We have a pretty decent membership for being so new and rough around the edges. Since our launch, our maximum new unique visitors in a day has been 37. We average about 25 per day.
We have a couple of bugs we are working out, new features to install, more content to add, and we do plan on doing some viral marketing with videos, etc.
1) Does anyone have any ideas or suggestions to keep people looking when they land on our home page?
2) Does anyone have any ideas or suggestions to bring more traffic with little to no cost (we are absolutely bare bones; one of us is the programmer...the other is sales and marketing)? By the way...we are a free site, so we need big traffic.
Thanks in advance for your valuable feedback,
This is what my colleague Donny Deutsch said…
"My brand has always been aggressive, truthful, in-your-face, fun, a little boisterous, a risk taker," he says.
For http://www.UrbanMelt.com, the marketing expert Professor gives his signature of three smiles out of four smiles for the site name. Four frowns out of four frowns for unoriginality and four frowns for the site being a total waste of time, because you don’t have enough exposure or fans for the site to be taken seriously or in demand. Three frowns for not tapping into your target market and for not positioning or differentiating from your competitors. And two frowns for lacking media publicity, testimonials, and an approach to show the customers why they would need to come to your site opposed to your competitors, (need- being the key word as in can’t do without your business right now, can’t live without your service right now, that your service won’t waste time or money right now, how it serves a mandatory purpose right now, its what’s hot, it’s what’s in, it’s the buzz, it’s the shh), as well as how it benefits the customer long- term.
http://www.UrbanMelt.com gets an all around four frowns out of four.
I do research on customers all day long and listen to them before launching a new company’s brand, site, business or service so they won’t fail. I specialize in growing businesses competitively without failure. This way, my clients business won’t have to come to sites like this and ask merciful viewers “how to keep their business from failing”. Don’t deny things when you’ve made a mistake or try to tell an expert he doesn’t get what you’re doing, you read it all wrong, or that he doesn’t understand your purpose, because if I don’t get it, then nobody else will, except a few that pity you. Homeless people get pity but they can’t get enough money until they stop begging others for pity and start working on making themselves better, or else they will continue to fail. Just acknowledge what’s wrong and don’t debate mistakes, because companies do it all the time until they come to sites like this and wonder why customers aren’t cooperating. Your company needs to position itself as the new leader in being “The new Chicago Reader online” for Chicago web-surfers. Where you are what’s happening online in Chicago, so viewers will see the value of your service, and reposition The Chicago Reader as being behind the times, because people are more advanced in searching online instead of searching papers. The Reader would be your competitor. The Reader may be online but they’re only popular for being a happening newspaper and will be known as a happening “Chicago paper”. Positioning yourself against The Reader will make you look more in touch with Chicago web-surfers and take away the Reader audiences who search online. Ask me how to brilliantly get your site to be the only Chicago happening site online in demand, where you will have massive audiences flocking to you in the millions as being the new advanced Chicago Reader. Also being environmentally friendly, since you don’t print paper, which wins millions of environmentally friendly fans in Chicago, and the media frenzy making you the hottest trend business in the news as the new leader in what’s happening in the urban city online?
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"...had no product in 2003 when they pitched their business plan...Mangrove`s partners cut a check for seed funding of $130,000. "We like going against the odds," says Tluszcz."
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Opinions don`t count, just expert ones!
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