Even with a large publishing company behind you, an author needs to do a lot of marketing and promotion themselves to make potential customers aware of their books. I had to do so with my first book two years ago and I`m gearing up to do the same with my second book which comes out next July.
With your book being sold by Amazon make use of the resources the bookseller provides to authors. Make sure you have a completed profile on Amazon that promotes you as the author of the book. Make use of the new Amazon Connect
feature to set up a page on the site that allows you to communicate with your audience by posting a blog about your books. I just started mine with an excerpt from my first book and a blog entry about the books on one of the contributors to my second. Review other books on Amazon and list your qualification as author of "whatever your book title may be." Use the Listmania Lists
feature to list your own book and other murder/mystery books you enjoy. Also, make sure you are an Associate
of Amazon so you are getting commissions on Amazon sales of your book when people use your posted links. (The commission I get on each Amazon sale is actually greater than what I am paid per book by my publisher.) As an Amazon Associate you can also set up your own bookstore
on the site and direct sales your way - while also getting commissions on other books your have selected for your store. For example, here`s my store
. All these tactics will help draw customers your way. Amazon has been selling my new book for the last two months - even though it isn`t released for another eight months - and I`m working it for all it`s worth.
Research and target websites, blogs, and newsletters that are specific to the genre and make sure you contact the individuals responsible with news of your book. Create your own blog - with a link to your site - to discuss your book, mysteries in general, the process of promoting your book, the process of writing your book, etc.
Make use of BookSense
to research and target bookstores specializing in the selling of mysteries.Bookcatcher
also offers a lot of great tools for any author.
I write quite a few book reviews for related websites and each review ends with "Jeff Fisher, author of...." It helps establish you as an expert presence in your field - while also promoting your book.
When you post on any forum, or comment on any blog, make sure to have an established signature that includes your website URL or your Amazon Associate`s link to your book. Don`t create a situation where people have to work hard to find out additional information about your book. Even mentioning more specific information about your book in your initial post in this thread would have been helpful to those SuN members interested in mysteries - including myself. As an author (or a business owner), you can`t be shy about marketing and promotion the result of your efforts.
With the use of these tactics, and those suggested by others above, I have already started creating a good Google presence
for a book that no one will see until after the middle of next year.
Hope some of the above suggestions help. Good luck!
Jeff Fisher | Jeff Fisher LogoMotives
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