The messaging is becoming clearer but the website layout and imagery does not showcase the 3 different messages you`re trying to send.
When offering quite different services on one website you run a bit of a risk. Your layout and messaging needs to be very apparent and easy.
This is how I would approach it. I would remove the flash on the main page or change the content. The flash is too family oriented and not message oriented. I`d remove it honestly or change the messaging to say exactly what you do.
On the main page we need to have 3 clear visual messages with good copy. I`d break it up into 3 sections or 3 objects.
One would be shop our fabulous selection of food brands. Then give them an action to shop now.
Number 2 section would be learn about the Chit Chat Cue Cards, "A fun way for families to celebrate together"
Number 3 would be: See how Chit Chat brands can work for your business. This option could be smaller as a visual element. I can see you having to market this directly to businesses in a separate campaign.
And there you have it. You can talk in more detail in your content pages. The important thing is to put the user on a clear engaging path to learning about what you`re offering.
Chris
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