I agree with the advise above about conducting keyword research and then
formatting your pages to target those keywords.
One of the things I do not like about your website is your usage of flash. For one, google cannot read any of the text in your flash, so things like your company name do not appear on your homepage. But more importantly, in 90% of the case studies I have seen, flash almost always has a negative affect on conversion rates. The rule of thumb to using flash responsibly on an e-commerce site is to ensure that it has a functional purpose as opposed to being decorative. In short, your customer should never see the same flash twice.