Forums: Discussions for entrepreneurs and small business.

I agree with the advise above about conducting keyword research and then formatting your pages to target those keywords.

 

One of the things I do not like about your website is your usage of flash. For one, google cannot read any of the text in your flash, so things like your company name do not appear on your homepage. But more importantly, in 90% of the case studies I have seen, flash almost always has a negative affect on conversion rates. The rule of thumb to using flash responsibly on an e-commerce site is to ensure that it has a functional purpose as opposed to being decorative. In short, your customer should never see the same flash twice.

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Best Regards,

Victor Wise

Victor makes a huge point here, not so much about the Flash at the top, but that your company name is in a graphic! Not only that, but it has no Alt= backup text of your company name!

Another thing to consider is in the home page title, you can add a very short tag line explaining your "Tear Drop Video" name. Something like "Converting film to video."

Remember too, that the first sentence in your site tends to end up as the short description in a search engine result...those 25 words following your link. Do your first 25 words intrique someone looking at a results page enough that they`ll click your link to follow up?

The "description" meta tag of your web page appears as the description in Google`s search results.

~Roland

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