Forums: Discussions for entrepreneurs and small business.

www.teardropvideo.com

Business Concentration - Film (8mm/S8mm, 16mm (near-future)), Photo (Pictures/Slides) archival and transfer to DVD.
Business Objective - my aim is to assist in converting their existing `analogue` media to digital. I`m trying to be straight forward with my website to appeal quality and processing options for the customer. The idea of `packages` will hopefully alleviate the nickel and diming I see in some websites. It`s kind of `this is what you get for this price`.

Current marketing target - 35-55 year old and baby-boomers.

I assisted in the design with a web-developer friend by finding websites I liked and that felt comfortable to me.
I did the copy.

I`m light in the Search Engine Optimization/Strategies and looking for input in that area. Although, I have seen that topic in SUN forums and haven`t completed the research there, yet. Naturally, after I launched the website, I expected to be overwhelmed with requests (jus` kiddin`). So, SEO needs some tweaking.

To-Do List
Add `About Us` page - I`m not one for tooting my own horn but am looking at examples to seem big even though I/we are starting out small.

Add Testimonials to the website. These will be located on the left column of the pages. I have some to add and am contacting previous customers for their kind words.

Modify Samples. First label them Film Basic, Film Premium (sound)... Photo Basic, Photo Premium (sound)... Fun Project, Vette/Cycle Event, Home Movie Narration, College Musical... I have some more samples to add to give it a little more variety.
     I have a question of samples placement. Should I leave all samples in one spot on each page or separate the film samples to the film page, photo samples to the sample page and the remaining samples to another page?
More Graphics - film frame examples and pics.

Thanks in advance.

A nice service... I haven`t checked to see if your pricing is at market for the service.

Ok, the website... a good start. For me the logo should be larger in relation to the header flash animation. I would also suggest the animation only play once rather than repeat over and over (or lengthen the play time). To be more in tune with the content/purpose of the site I`d use a short clip of the sample you have with the child walking around.

I`m not overy excited about using red for the links or the red bar  - I do not think it goes with the "look" of the site.

Content: You have some good information on the home page about why to convert images to digital. But you`re missing a call to action.  I suggest mkaing bullets out of the reasons (with links to the detail) and adding some "selling" content to the home page. 

A simple explanation of how this works (even a diagram) on the home page will help people understand the process rather than reading the "film" link etc. I can imaging a lot of options for communicating your marketing message. A graphic of old photos transformed to a new dvd.

The process for ordering needs to be more user friendly. Rather than printing and completing the form, an online form that can be printed would be better. Your terms of service, "complete satisfaction" quarantee, shiping terms, etc all need to be spelled out on the site.  What about "insurance" for items lost durring shipping?

SEO: You`ll need to determine your targeted keywords/phrases. Each web page should have a unique title and page description. Then work those keywords into the content of each page and the links.

~Roland

Hi FilmGuy,

I would highly recommend Kristine Wirth, SEO Expert.  She has a forum on Ryze.com and it is very active.  She has been a speaker for my group and is a regularly scheduled SEO speaker on Networking For Her, among other sites.

Here is Kristine`s web page on WAHM with pricing and comprehensive packages.

http://www.be-a-wahm.com/seo-services/simple-seo-consulting- services.html

Good luck!

Pamela Akkerman

WebExecutiveAssistant.com and

VAisBORN.com

Good points and questions.

I`m out for a few days, I`ll respond later next week and see if I can work these suggestions in.

Thanks,

j

Thanks again for the input. I`ll go over the advice with my web-developer and see what we can come up with.

Thanks Nicole

This link will come in handy.