While I think the template is ok, unfortunately the
typography and lack of flow in the body of the site really hurts its usability.
The main content area of each page should be consistent and have a flow that
follows that natural movement of the eye on a webpage. Content needs to be
expanded and proofread for omissions (i.e. goals?). Imagery is also a
problem as the images are overdone, too large, and in some cases blurry and not
I would also like to stress the importance of following web design standards. For example the style used for "our goals" and "our mission" is web standard font color for a hyperlink.
Use of frames is a big no-no for SEO. I would also recommend optimizing your page titles and h tags, which would also improve your search engine rankings.
Developing an effective, usable website is not a simple task but when done right cane be the cornerstone to any businesses successful marketing.
Landing page nedds to COMMUNICATE is perfect. I have to condense what we do and why you need to enter the site very quickly in that landing page. ( I guess this would be like condensing for an Elevator Pitch). Thanks again for all the insite.
Forget about what you do. Forget about who you are. Forget about what you`re about. Just for now at least. 99% of customers only care about what you *offer*. The landing page needs to communicate what you offer, and must do so cleanly, crisply, and with total clarity.
I wrote a forum post on copywriting.
Writing about what you "do" or "who you are" on the front page is always a mistake unless it`s a personal home page specifically about you. That`s why I said that the previous advice from someone, who said you should have more information about "what you do" and "who you are" or whatever on the front page, was absolutely bad advice.
Your site has other pages, such as an About page, for this information. The landing page must communicate what you *offer*.